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Managing in Troubled Times Case Study
Case Title:
Keeping Swissair in the Air
Publication Year : 2006
Authors: Mr. Philip Anil Kumar, Ms. Mridu Verma
Industry: Transportation
Region:Switzerland
Case Code: TRT0045P
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Swissair was an award winning European airline owned by SAir group. This case presents the history of Swissair and the issues that resulted in its downfall. The strategies adopted by Swissair have been presented in the case.
Pedagogical Objectives:
- To discuss the dynamics of the commercial aviation industry
- To understand the factors leading to collapse of Swissair
- To discuss the attempts made by Swissair to make a turnaround.
Keywords : Swissair; Commercial Aviation Sector; Swissair’s Bankruptcy; Swissair’s Business Strategy, Effects of liberalisation on Swissair; Swissair’s turnaround; European Economic Area; Managing in Troubled Times Case Study; Alcazar Project; Hunter strategy; Qualiflyer Alliance; Hub and Spoke; Crossair
Contents:
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